Media Director (Commerce/Retail Media Planning)
Company: VML
Location: Schiller Park
Posted on: July 6, 2025
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Job Description:
Who We Are: At VML, we are a beacon of innovation and growth in
an ever-evolving world. Our heritage is built upon a century of
combined expertise, where creativity meets technology, and diverse
perspectives ignite inspiration. With the merger of VMLY&R and
Wunderman Thompson, we have forged a new path as a growth partner
that is part creative agency, part consultancy, and part technology
powerhouse. Our global family now encompasses over 30,000 employees
across 150 offices in 64 markets, each contributing to a culture
that values connection, belonging, and the power of differences.
Our expertise spans the entire customer journey, offering deep
insights in communications, commerce, consultancy, CRM, CX, data,
production, and technology. We deliver end-to-end solutions that
result in revolutionary work. What We Are Looking For: We are
seeking a dynamic and innovative Media Director who embodies VMLs
values of collaboration, innovation, and client focus to work on a
large CPG client. This individual will lead the development of
effective omnichannel media strategies and buys, driving campaign
analysis to achieve client objectives across Retail Media Networks.
They will be a key driver of innovation at both the strategic and
campaign level, building strong relationships with clients and
managing vendor relationships effectively. What Youll Do: Develop
and deliver effective media strategies and plans across RMNs,
utilizing research tools, historical client data, and knowledge of
the media landscape and innovations. Research, develop, and share
POVs on new client opportunities. Build relationships with clients;
work seamlessly with clients throughout campaign development and
implementation, resolving any issues with regards to changes in
direction, campaign goals, and budgets. Translate media strategies
into tactical plans that achieve clients objectives and fit within
budget. Create strong relationships with retail media partners and
stay current on relevant upcoming offerings. Negotiate with vendor
partners to obtain media availability and placement, advantageous
rates, and added value; evaluate appropriate media opportunities
for achieving client objectives. Act as a liaison between the media
and account team to ensure that project milestones, timelines, and
deliverables are met. Monitor buys in progress, arrange for make
goods and credits, and update any related changes in the buy
software. Analyze and report results of media campaigns. Be the
Media SME for the account, leading junior team members Who You Are:
Able to communicate clearly, thoroughly, succinctly, and in a
timely manner both verbally and in writing; follow up on
outstanding issues; ask questions. Keen attention to detail with
strong mathematical and Microsoft Excel skills; able to identify
and understand anomalies in large data sets. Able to build
relationships across the team, department, vendors, and clients.
Proactive approach demonstrated by providing regular project
timeline and budget updates and anticipating potential problems and
obstacles. Able to review results and performance of paid media
campaigns based on predetermined success indicators, determine
effectiveness and report back to client. What Youll Need:
Approximately 10 years of media experience working in an agency
setting Experience working with Retail Media Networks (i.e Walmart
Connect, Kroger, Amazon, Target etc) Experience collaborating and
leading with cross department partners such as creative, strategy,
analytics, account, PM Experience as a people manager, leading and
mentoring junior team members Client facing experience What we
offer: Passionate, driven people | We champion a culture of people
that do extraordinary work. Consciously cultivated culture | We aim
to embody the behaviors to build an inclusive community that is in
it together, bringing both positivity and active listening into the
workplace as we simultaneously strive to empower creative bravery.
Competitive benefits | What we offer full time hires ranges from
the full spectrum of group health coverage options (medical,
dental, vision) to a generous 401k match (100% dollar-for-dollar
match, up to 5% of salary contribution), and a variety of paid time
off offerings that reflect our investment in all aspects of your
overall life balance and wellness. Growth-minded opportunities | We
aim to nurture a culture of real-time feedback, growth-oriented
mindset, and plenty of training opportunities through VML and WPP,
so you can continue to grow personally and professionally. VML is
an equal opportunity employer and considers applicants for all
positions without regard to race, color, religion or belief, sex,
age, national origin, citizenship status, marital status,
military/veteran status, genetic information, sexual orientation,
gender identity, physical or mental disability, or other protected
group status. We believe in creating a dynamic work environment
that values diversity and inclusion and strives to recruit a
diverse slate of candidates to help us achieve that goal. The base
salary range for this position at the time of this posting is
indicated below. Individual compensation varies based on
job-related factors, including location, business needs, level of
responsibility, experience, and qualifications. We offer a
competitive benefits package $75,000-$180,000 USD We believe the
best work happens when were together, fostering creativity,
collaboration, and connection. Thats why weve adopted a hybrid
approach, with teams in the office an average of four days a week.
If you require accommodations or flexibility, please discuss this
with the hiring team during the interview process. WPP (VML) is an
equal opportunity employer and considers applicants for all
positions without discrimination or regard to characteristics. We
are committed to fostering a culture of respect in which everyone
feels they belong and has the same opportunities to progress in
their careers.
Keywords: VML, Joliet , Media Director (Commerce/Retail Media Planning), PR / Public Relations , Schiller Park, Illinois
